Create a new packaging for Thai Sugarcane Industry. This packaging design is to give sugarcane lovers a whole new experience through a literalist graphic design. The packaging designed to simulate the look, feel and texture of the sugarcane flavour contained inside. Also, the bottle shape and size have been designed to allow the bottle to snap fit and stack on top of one another. When looking from a distance this design is wholly distinctive on the shelf and easy recognition for the customers.

He is regularly invited to be a committee or jury member for international design competitions (PENTAWARDS, Core77 Design Award, Marking Awards, Muse Design Awards, Asia Student Package Design Competition (ASPAC), Topawards Asia, DeMark, Dremel, SME Award etc.) and often serves as a guest columnist, guest celebrity designer and professor for many publishers and top universities. Somchana is Board member of Thai Graphic Design Association (ThaiGa). He is invited to be a keynote speaker at the TEDx ChiangMai. And his next challenge is President of the Thai Package Design Association (ThaiPDA).

Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions. More than 40 international awards. (PENTAWARDS, The Dieline Awards, Red dot, Fab Awards, German Design Awards, Communicator Awards, Spark Awards, Asia Star etc.)