DESIGN NAME: Raimaijon Pasteurized Sugarcane Juice
PRIMARY FUNCTION: Packaging Design
INSPIRATION: The packaging designed to simulate the look, feel and texture of the sugarcane flavor contained inside. Also, the bottle shape and size have been designed to allow the bottle to snap fit and stack on top of one another. When looking from a distance this design is wholly distinctive on the shelf and easy recognition for the customers."
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Our studio has collaborated with CORdesign Studio to create a new packaging for Thai Sugarcane Industry.This packaging design is to give sugarcane lovers a whole new experience through a literalist graphic design.
OPERATION / FLOW / INTERACTION: People can bring sugarcane bottle snap into the another one
PROJECT DURATION AND LOCATION: May 2018 in Thailand
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The bottle is polypropylene plastic and gravure printing on shrink film.
SPECIFICATIONS / TECHNICAL PROPERTIES: Dimension (14.5 x 4.8 cm), Polypropylene Plastic
TAGS: Packaging Design, Branding, Sugarcane, Design, Raimaijon
RESEARCH ABSTRACT: Result - Raimaijon sugarcane juice sold out within 1 week. The customers' feedback reflected their surprise and impressions of the design look like real natural.
CHALLENGE: Part of the snap between cap and bottom of bottle is very hard to specification because thermal expansion and contraction of plastics.
ADDED DATE: 2019-02-24 06:34:12
TEAM MEMBERS (2) : Creative Director : Somchana Kangwarnjit and 3D Structure : Warin Thanathawee
IMAGE CREDITS: Image #1-5: Designer Prompt Design, Healthy Food Healthy Life, 2018.
PATENTS/COPYRIGHTS: "Copyrights belong to raimaijon, 2018."
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