Raimaijon Pasteurized Sugarcane Juice Packaging Design by Prompt Design and Cordesign

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DESIGN DETAILS
DESIGN NAME:
Raimaijon Pasteurized Sugarcane Juice

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
The packaging designed to simulate the look, feel and texture of the sugarcane flavor contained inside. Also, the bottle shape and size have been designed to allow the bottle to snap fit and stack on top of one another. When looking from a distance this design is wholly distinctive on the shelf and easy recognition for the customers."

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our studio has collaborated with CORdesign Studio to create a new packaging for Thai Sugarcane Industry.This packaging design is to give sugarcane lovers a whole new experience through a literalist graphic design.

OPERATION / FLOW / INTERACTION:
People can bring sugarcane bottle snap into the another one

PROJECT DURATION AND LOCATION:
May 2018 in Thailand

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle is polypropylene plastic and gravure printing on shrink film.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension (14.5 x 4.8 cm), Polypropylene Plastic

TAGS:
Packaging Design, Branding, Sugarcane, Design, Raimaijon

RESEARCH ABSTRACT:
Result - Raimaijon sugarcane juice sold out within 1 week. The customers' feedback reflected their surprise and impressions of the design look like real natural.

CHALLENGE:
Part of the snap between cap and bottom of bottle is very hard to specification because thermal expansion and contraction of plastics.

ADDED DATE:
2019-02-24 06:34:12

TEAM MEMBERS (2) :
Creative Director : Somchana Kangwarnjit and 3D Structure : Warin Thanathawee

IMAGE CREDITS:
Image #1-5: Designer Prompt Design, Healthy Food Healthy Life, 2018.

PATENTS/COPYRIGHTS:
"Copyrights belong to raimaijon, 2018."

Visit the following page to learn more: http://www.raimaijon.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Prompt Design X Cordesign

PROFILE:
Prompt Design is an international AWARD-WINNING branding design and packaging design agency. We help our clients build brands and business by delivering new experiences in strategies, and design executions. More than 40 international awards. (PENTAWARDS, The Dieline Awards, Red dot, Fab Awards, German Design Awards, Communicator Awards, Spark Awards, Asia Star etc.)

NOMINATION DETAILS

Raimaijon Pasteurized Sugarcane Juice Packaging Design by Prompt Design and Cordesign is a Nominee in Packaging Design Category.

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AWARD DETAILS

Raimaijon Pasteurized Sugarcane Juice Packaging Design by Prompt Design and Cordesign is Winner in Packaging Design Category, 2018 - 2019.



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