Ferrero launches the new Estathe bottle, a packaging dedicated to out-of-home consumption. Lovers of the real brewed tea infusion can now have a unique taste experience thanks to the preservation properties of glass. This new packaging reinterprets the iconic shape of the beloved Brick with a modern twist. The value and transparency of glass together with the innovative and practical ring-pull cap make the Brand even more Premium and complete the product range offer. The project is the result of a choral work between the Ferrero team, the design of MrSmith Studio and the production of Verallia
Ferrero is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy. The Ferrero Group worldwide includes 22 production plants, approximately 40.000 collaborators and produces around 1.200.000 tonnes of confectionary each year. Ferrero products are sold in more than 160 countries.