Estathe Glass Bottle Food Packaging by MrSmith Studio

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DESIGN DETAILS
DESIGN NAME:
Estathe Glass Bottle

PRIMARY FUNCTION:
Food Packaging

INSPIRATION:
The new Glass Bottle completes the product range and makes the brand even more premium, reinterpreting the iconic shape of the beloved Brick in a modern way, playing on the value and transparency of glass.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ferrero launches the new Glass Bottle, a packaging dedicated to out-of-home consumption. Lovers of real brewed tea infusion can now have a unique taste experience thanks to the preservation properties of glass.

OPERATION / FLOW / INTERACTION:
The innovative and practical ring-pull cap, first in the category, makes the consumer protagonist from the moment of opening until the moment he tastes it.

PROJECT DURATION AND LOCATION:
Project started in May 2017 and arrived on the market in January 2019. It took place in Alba (hometown of Ferrero), in Milan (hometown of MrSmith Studio) and in Gazzo Veronese (Verallia's production plant).

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This is the first glass bottle for this brand. It is produced with I.S. technology with very complex molds that make the twisted shape visible without creating undercuts.

SPECIFICATIONS / TECHNICAL PROPERTIES:
57mm x 57mm x 185 mm. Weights 192 grams

TAGS:
packaging, packagingdesign, glass, twist, transparency, tea, design, Estathe, MrSmith, winner, Ferrero

RESEARCH ABSTRACT:
First research has been made by Ferrero on customers in order to understand needs. This highlighted the need for a premium glass packaging in out of home market. MrSmith Studio, after research on production techniques on benchmark, developed several concepts. Four of this concept were tested in a research on targeted customers and the selected concept has been then engineered and produced in collaboration with Verallia's and Ferrero's packaging units.

CHALLENGE:
Estathe is a very well known brand in Italy and its Brick (the historical package) is almost an icon. Therefore the main challenge has been designing a concept that was at the same time respectful of the icon, but innovative and modern.

ADDED DATE:
2019-02-22 16:16:06

TEAM MEMBERS (3) :
Project managing: Ferrero, Design: MrSmith Studio and Production: Verallia

IMAGE CREDITS:
Ferrero

PATENTS/COPYRIGHTS:
Like all Ferrero projects, also the design of the Estathe Glass Bottle has been registered.

Visit the following page to learn more: http://www.mrsmith.it
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ferrero

PROFILE:
Ferrero is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy. The Ferrero Group worldwide includes 22 production plants, approximately 40.000 collaborators and produces around 1.200.000 tonnes of confectionary each year. Ferrero products are sold in more than 160 countries.

NOMINATION DETAILS

Estathe Glass Bottle Food Packaging by Mrsmith Studio is a Nominee in Packaging Design Category.

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AWARD DETAILS

Estathe Glass Bottle Food Packaging by Mrsmith Studio is Winner in Packaging Design Category, 2018 - 2019.



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