The Cedea water design is inspired by the Ladin Dolomites and the legends about the natural light phenomenon Enrosadira. Caused by their unique mineral, the Dolomites light up in a reddish, burning hue at sunrise and sunset, lending the scenery a magic ambience. By “resembling the legendary magic Garden of Roses”, the Cedea packaging aims to capture this very moment. The result is a glass bottle making the water glare and flare to surprising effect. The colors of the bottle are meant to resemble the special glow of the Dolomites bathed in the mineral’s rose red and the blue of the sky.

Nick Pitscheider is an award-winning independent branding consultant and designer. After a First Class Honours Degree in Visual Communication in 1994, his career developed between London, Milan and Dubai, working for leading communication agencies and branding firms. He is author and coauthor of rebrandings for some of the most popular international brands in Italy. His book includes banking, furnishing, luxury goods, food, beverage and more. Expertise: Brand Creation, Branding Strategy, Corporate Design, Packaging Design, Type Design, Brand Advertising. He is Brand Manager at Cedea, Dolomites' Luxury Mineral Water and Associate Creative Director at Maggipinto Agency.

Cedea mineral water is the only mineral water of the Ladin Dolomite mountains, in the very north of Italy. Its million years old spring, recently unveiled, is located right in the heart of the Dolomites, UNESCO World Heritage, at the feet of the Queen of the Dolomites: the Marmolada. Cedea is an exceptional mineral water thanks to its unique nature. Produced in respect of the environment, it's bottled in exclusive glass bottles, which design is proprietary of Cedea. Cedea mineral water is the Dolomites'​ source of life, made available to the rest of the world. To be found only in selected shops, restaurants and hotels.