The brief was to design wall graphics for Tirupati International airport which represents the culture, identity and traditions of the people of Tirumala and Tirupati. One of the holiest Hindu Pilgrim spots in India, it is considered the “Spiritual Captial of Andhra Pradesh”. The Tirumala Venkateswara temple is the famous pilgrimage temple. The people are simple and devout and the rituals and customs permeate their everyday lives. The illustrations are intended to be wall graphics first and then later can be used for promotional merchandise for tourism.

Rucha Ghadge is a graphic design student from India. She believes that design is all about community and forging relations. Growing up in a country with a turbulent history in regards to rights for women and minorities, she understands the need for preserving one's cultural identity. Its because of this unique background that she is predisposed to highlight the perspective of Indian women and the issues they face.

Rucha Ghadge is a graphic design student studying in her 3rd year at MIT Institute of Design, Pune. Currently starting out in her career, her primary focus is illustration based work. The brand has been created for end users to enjoy her art personally.