Katrina Stevens was commissioned by the co-founder of non-profit organisation - MAAC (Music Against Animal Cruelty) to design a new logo for their brand. MAAC’s vision and purpose is to conserve wildlife by raising funds through large scale music festivals and events. With this in mind, Katrina set out to create a logo which represents their two fields - wildlife conservation and music - to give the viewer an immediate understanding of the organisations objective. The elephant represents wildlife whilst the trunk and tusk form a crotchet, a symbol synonymous with the musical art form.

MAAC (Music Against Animal Cruelty) is a non-profit organization with one simple directive: to aid in wildlife conservation. Conceived by Jonny White of Art Department and longtime friend and founder of Pulse Radio, Wade Cawood, in collaboration with Tears for Tigers founder Jack Baucher, MAAC acts as a broker between musicians, the music industry and music fans, and organizations who are working on initiatives to save various animals facing the dangers of a diminishing population and/or extinction.