Showing al the engineered and designed elements of the new Running shoe by On Running Shoes. The key in these visuals is emphasizing both function and beauty of the engineered elements. Show the complexity of a shoe in both its elements and also its total. The final product is more than just the addition of all elements, it is an intricate balance. In the end thhere is a stabile and beautiful running shoe

On is a running shoe brand who creates high end running shoes with a unique outsole design-philosophy. On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, running on clouds.