Seriously Ace by On-running Advertising Visuals by Ingmar Swalue Photography

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DESIGN DETAILS
DESIGN NAME:
Seriously Ace by On-running

PRIMARY FUNCTION:
Advertising Visuals

INSPIRATION:
Exploded views of technical equipment. Also looking at some art installations were a car was completely disassembled and hanged by thin wires. There should be both a feeling of lightness of floating but also speed of motion

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Showing al the engineers and designed elements of the new Running shoe by On Running Shoes. Emphasizing both function and beauty of the engineers elements

OPERATION / FLOW / INTERACTION:
Starting point is a brief of the art-director at the client. She gives a brief with key elements of the product, visual style clues and inspirational images.From here it is in the hands of the photographer who decides the technique and props needed for the shooting of the product. After the first test shots which are discussed with the art-director the shooting of the shoes is made final. Here the final composition is achieved in post-production of the all the different photo's of the product and the elements of the product. Final images to be used in Advertising, window display in combination with fysical shoe or it's elements and for the collection brochure.

PROJECT DURATION AND LOCATION:
1,5 month. Zurich Switzerland and Rotterdam the Netherlands

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Shooting Digital in studio using High-res camera. Creating final composition in Adobe Photoshop

SPECIFICATIONS / TECHNICAL PROPERTIES:
Various digital size. Hi-res Digital files

TAGS:
still-life photography, studio photography, exploded view, running shoe, advertising

RESEARCH ABSTRACT:
Start with visual research: technical imagery, abstract photography and extended product photography. Be able to identify and shoot essential elements of the running shoe. Also identify what parts serve what function by feedback from the shoe designers. In the process the imagery started to translate in more than just visuals for collection brochures and social media. The choosen visuals also translated in window presentation design and pos design.

CHALLENGE:
Creating a coherent composition. Getting the different sizes of elements in a logic view to create a new composition where magnification doesn't become a disturbing issue

ADDED DATE:
2019-02-18 15:20:57

TEAM MEMBERS (1) :
Art Director: Laurence Stoffel @On Running

IMAGE CREDITS:
Ingmar Swalue Photography

PATENTS/COPYRIGHTS:
Copyrights belong to Ingmar Swalue Photography 2018

Visit the following page to learn more: http://www.ingmarswalue.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
On Running Shoes

PROFILE:
On is a running shoe brand who creates high end running shoes with a unique outsole design-philosophy. On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, running on clouds.

NOMINATION DETAILS

Seriously Ace by On-Running Advertising Visuals by Ingmar Swalue Photography is a Nominee in Photography and Photo Manipulation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ingmar Swalue Photography is also kept secret. This information will also be available later.
AWARD DETAILS

Seriously Ace by On-Running Advertising Visuals by Ingmar Swalue Photography is Winner in Photography and Photo Manipulation Design Category, 2018 - 2019.



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