A Cup of Life is focused on the garbage problem. There is a lot of trash when walking around the streets of Europe. One of them is a coffee cup. I thought if a coffee cup can use not only drink but also use another purpose, it has been decreasing every time. For that reason, I made two purposes for the coffee cup. One is take away and other is a vase. It is provided to take away coffee at the coffee shop in partnership with a flower shop. If the customers bought coffee, they can also take free seed from this packaging and also can buy an assortment of instant coffee with different seeds.

I am interested in branding strategy to packaging design and European design by the quality of the design which is different from Japanese design. Especially Germany is gaining attention as a city of art and design and to experience the lively city situation with my own eyes.

My name is Miki Kawamura and I am from Japan. I was working as a packaging designer in Tokyo for two years. Then I was working a branch oce in Shanghai for one year. I am in Hamburg and working German advertising agency now. While working at the company, I am making a concept design by my self.