The project required the packages artworks for a set of three dried-fruit paper bags. The logo design for the company seller, Up and Alive, was also required. The aesthetics for each bag are designed in a way to make a strong, immediate connection to the niche audience who desire healthy lives. The bags utilise vector elements of fruit shapes and bold hand-drawn lettering to elicit the overall feeling of energy and a sense of reward for consuming on these vitally important snacks for health. The company wordmark also utilises bold lettering, echoing the energetic concepts.

Alejandro is a newly emerging passionate communication designer. After successfully graduating from Swinburne University of Technology, Alejandro, also known as Jandro by classmates, discovered his biggest passions are helping a wide range of businesses by improving their overall position in the marketplace. He has realised his biggest skills revolve around branding, graphic design, communication strategy, advertising, web interface and digital illustration. Most importantly, Alejandro wants clients to know that his skills are not limited. The many units undertaken throughout his studies have revealed that he is able to shift his mindset to different fields, in particular, being aware of digital interface design, like websites. Alejandro is aware of the growing number of technology users, believing he too must constantly keep up to date with the latest software and usability techniques so his work can address these trends. Furthermore, Alejandro believes that the more industries you work for, the bigger the chances are of a designer learning more about themselves and thus becoming more respectful of the world. Alejandro currently works as a freelance communication designer, constantly promote his skills in the hopes of working alongside other like-minded designers.

Jandro is the freelance name of communication designer, Mario Alejandro Stephens. Jandro is passionate about helping a wide range of businesses by improving their overall position in the marketplace, with unlimited skills revolving around branding, graphic design, communication strategy, advertising, web and digital illustration. Jandro is aware of the growing number of technology users, believing he too must constantly keep up to date with the latest software and usability techniques so his work for his clients can suit the latest trends.