The concept of the design is to utilize various printing techniques in order to achieve a modern yet luxury style. The cover features the main visual element of the brand; it is repetitively placed to form a pattern as it is a good way to reinforce the brand impression visually. Content pages contain a three-month planner layout which only essential information is printed while secondary visual elements are presented by embossing. The stand is extended by 7mm larger on each side to create a frame guiding user’s visual within the minimal content page layout.
Caxton Chung is a graphic designer from Hong Kong, he graduated from the Hong Kong Polytechnic University with a Bachelor of Arts in Design, Visual Communication. He has been working in international financial institutions for years with extensive experience on corporate branding, visual identity, collateral design, event branding, layout design and infographics etc. He is passionate to deliver high-quality and practical designs. He also show a great interest in typography, photography and video making.
Nomura is an Asia-headquartered financial services group with an integrated global network spanning over 30 countries. By connecting markets East & West, Nomura services the needs of individuals, institutions, corporate and governments through its three business divisions: Retail, Asset Management, and Wholesale. Founded in 1925, the firm practices disciplined entrepreneurship while building on a long tradition of serving clients with creative solutions and considered thought leadership.