Pinocchio is a project of custom poker cards consisting of Sapphire, Vermilion and Collodi's decks. Sapphire is focused on the Blue Fairy and on her parts in the story, whereas Vermilion is dedicated to Mangiafuoco. Finally, Collodi's Pinocchio is a special edition that holds all the cards from Sapphire and Vermilion decks in a book-like tuck box. Designed and produced with the patronage of the National Carlo Collodi Foundation, the project depicts and enhances the original novel by Carlo Collodi "The Adventures of Pinocchio" in both its joyful and dark moments.

Passion Playing Cards LLC, operational since 2012, designs and sells decks that are manufactured thanks to the use of crowdfunding platforms, in particular Kickstarter. The mission of Passione, which produces decks on themes such as the Divine Comedy and Vivaldi, is that of bringing Italian design and culture into the world of custom playing cards. At the same time, the company aims to promote the world of the so-called custom playing cards in Italy, with the ambition of becoming a reference point for the Italian cardistry movement.