The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.

Experienced Award-Winning Designer with a demonstrated history of working in the real estate/lifestyle industry. Walmir Luz has strong art and design skills with proficiency in the cutting edge design softwares available (Adobe Suite, AutoCAD, Revit, Rhinoceros 3D, VRay...). He earned a Bachelor of Architecture degree from Cornell University having the planning and vision for NYC 2050 as his thesis. He currently works at Westfield developing the stories, brand identity and concept designs for prospective projects.

All Mies was created from the frustration of great design products always having premium price tags. The startup came to life as Walmir Luz became aware of how brands were astronomically marking up watches based on lifestyle trends. Quality and design had barely anything to do with the final price of an item. With a background in design and as part of a generation troubled with student loans, Walmir took this opportunity to not only hassle to create a second source of income to deal with his own student loans debt but to also use his skills to revolutionize the retail industry pricing model. Inspired by the book “It Takes a Tribe” by Will Dean, Walmir teamed up with Philip Paul to defy the status quo and develop a business strategy that could achieve the same or higher quality standards of famous brands without the traditional retail markup. Today, All Mies relies on high quality materials, acclaimed watch movements and refined designs to manufacture premium watches at an affordable price, ultimately proving that great design doesn’t need to be elitist.