All Mies Packaging Watch Packaging by Walmir Luz

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DESIGN DETAILS
DESIGN NAME:
All Mies Packaging

PRIMARY FUNCTION:
Watch Packaging

INSPIRATION:
The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.

OPERATION / FLOW / INTERACTION:
When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.

PROJECT DURATION AND LOCATION:
October 2018 to January 2019. Los Angeles/CA, USA

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 2-3/4" x Depth 5/8" x Height 11"

TAGS:
watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.

RESEARCH ABSTRACT:
The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.

CHALLENGE:
As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.

ADDED DATE:
2019-02-14 06:58:35

TEAM MEMBERS (2) :
Creative Director: Walmir Luz and Designer: Philip Paul

IMAGE CREDITS:
Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC

PATENTS/COPYRIGHTS:
All Mies LLC © 2019 | All Rights Reserved

Visit the following page to learn more: http://www.allmies.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
All Mies

PROFILE:
All Mies was created from the frustration of great design products always having premium price tags. The startup came to life as Walmir Luz became aware of how brands were astronomically marking up watches based on lifestyle trends. Quality and design had barely anything to do with the final price of an item. With a background in design and as part of a generation troubled with student loans, Walmir took this opportunity to not only hassle to create a second source of income to deal with his own student loans debt but to also use his skills to revolutionize the retail industry pricing model. Inspired by the book “It Takes a Tribe” by Will Dean, Walmir teamed up with Philip Paul to defy the status quo and develop a business strategy that could achieve the same or higher quality standards of famous brands without the traditional retail markup. Today, All Mies relies on high quality materials, acclaimed watch movements and refined designs to manufacture premium watches at an affordable price, ultimately proving that great design doesn’t need to be elitist.

NOMINATION DETAILS

All Mies Packaging Watch Packaging by Walmir Luz is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Walmir Luz is also kept secret. This information will also be available later.
AWARD DETAILS

All Mies Packaging Watch Packaging by Walmir Luz is Winner in Packaging Design Category, 2018 - 2019.

· Read the interview with designer Walmir Luz for design All Mies Packaging here.

· Press Members: Login or Register to request an exclusive interview with Walmir Luz.

· Click here to view the profile and other works by Walmir Luz.
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