This product is conceptually originated from Anubi from the Egyptian Mythology, with pure black but transparent bottle design, seeking to differentiate from the mainstream mild and fresh-looking aesthetics in the conventional and commercial markets, by raising an even more avant-garde design philosophy. The design team of art background believed that care products, apart from the content, the exterior appearance of the bottle should also convey the aesthetics conviction of the design team.

To Chen, the core value of design is the process of formulating, creating, and expressing one’s style freely. Due to his unpredictableness, he is often dubbed a “madman” and has been a “freak” since his school years because of his nonconformity and integrity. He is especially intrigued by mysterious atmospheres of different customs and cultures and is always able to discover extraordinariness from the ordinary. Chen is known for creating unique “oxymoronic beauty” by integrating seemingly unrelated, conflicting, or defiant elements via his unparalleled methodologies. With his fearlessness, constant self-challenging, and breaking of rules, Chenaspires to open up infinite possibilities within this singularized world.

Midnight sun, like the sun in the sky, they hopes to convey the so-called guiding light through the darkness and light, and use his own light to let the attracted people have spiritual beliefs, not to be awkward because of their own defects. And inferiority, because everyone in the world is unique.