The Singapore Airlines iconic bird graphic is transformed into a 3D sculptural art piece, creating the Formula 1 Singapore Grand Prix Trophy. Smooth clean curves mimic the beauty and elegance synonymous with modern F1 cars. Three embossed gold stripes on each wing represent speed, power and direction. The 24K gold-plated trophy, milled from solid aircraft-grade aluminium blocks and hand-polished, is fused with a contrasting semi-matt black base with seven 'rings' paying tribute to the longevity of the world’s first F1 Night race. An additional ring added for every subsequent year.

Sanjay, heads up the Design Department in an international Creative agency, TBWA Singapore, and has worked his way up having started as an Senior Designer over 10 years ago. His initial working experience (and study) started in the UK but has now set-up home in Singapore. His current client base extends across many accounts but key ones to note are Singapore Airlines, Standard Chartered, Blackmores and Singapore Tourism Board. They cover many aspects of Design, including brand creation and evolution, packaging (FMCG), exhibition, including working with creative teams to produce the look and feel for major campaigns and so on.

Since its establishment, Singapore Airlines has earned a reputation as an innovative market leader and industry trendsetter, combining quality products with excellent service. Between the world’s most awarded airline and the world’s most celebrated motorsport, the common thread that ties the two brands together is a relentless pursuit of excellence and an unwavering commitment to innovation. It is against this backdrop that the trophy brought to life the shared values between Singapore Airlines and Formula 1.