Recreation Beauty is an Australian owned, all natural fragrance house based in Sydney’s Bondi Beach. We were commissioned to create a brand that reflected the pure and clean ingredients, the strong and amazing women who use them and the natural outdoor culture of Bondi Beach. The simple clean packaging represents the pure, natural ingredients used in the product. The brand mark was specially designed to embody female empowerment, the stylized, letter ‘R’ being inspired by the iconic image from J.Howard Miller’s WW11 ‘We Can Do It’ campaign poster.

Depot Creative is an independent packaging design agency, based in Sydney Australia. Its specialised team uses their wealth of experience and industry knowledge to deliver cut through solutions and tell unique brand stories. The company works with brands that resonate with them as consumers in the categories of gourmet food, beverage, alcohol, skincare, fragrance, confectionery, and health and lifestyle products. Depot is a dynamic team of free-range thinkers, problem solvers, craftsmen and perfectionists. As designers, they are part innovator, part psychologist and part marketeer. The agency believes that the most valuable packaging designer is the one, who is able to create solutions based on understanding the subtle alchemy of these disciplines. With the diverse range of projects that come through the studio, Depot hand-picks teams tailored to meet specific project needs. With that, they collaborate with the best talent around, whether it is structural engineers, 3D rendering artists, or even glassblowers. This diversity keeps the company ‘crisper’ fresh and enables it to deliver results driven solutions for its clients. At the helm Angela Spindler, the Principal Founder and Creative Director of Depot Creative. She has 30 years design business experience and has notched up over 50,000 hours of design across four countries. She has squeezed in a Master’s Degree in Design, and guest lectured at design school’s bot in Australia and Europe. She regularly contributes to publications such as Dieline, Packaging World, PKN Australia, and has had her work published in a number of prominent design books. She has scooped a number of industry awards including, Pentaward, Dieline Award, German Design Award and A’Design Awards.