Recreation Bondi Beach Natural Fragrances by Angela Spindler |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Recreation Bondi Beach PRIMARY FUNCTION: Natural Fragrances INSPIRATION: The brand mark embodies female empowerment. The stylised R is inspired by the iconic image of the woman sleeve rolled up, from the WWII We Can Do It campaign. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The R, the visual shorthand for Recreation dominates the packaging as the brands hallmark of confidence. The infill of the mark, a subtle pink, blue and yellow graduation, echoes the twilight beach skies of Bondi. With the bottle design we explored the intrinsic beauty of basic geometry. Arriving at a bottle that is a softened hexagon. The solid clear pedestal gives it visual gravitas. The vertical chime lines give the bottle a soft rhythm and the illusion that it is a much rounder shape. OPERATION / FLOW / INTERACTION: The fragrances are activated via an atomizer. The smaller 10ml bottles are roll-on. PROJECT DURATION AND LOCATION: October 2017-December 2018 Sydney, Australia FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The debossed aluminium cap sits flush against the bottles’ shoulder, assisting with optimising the overall proportions. The base is also debossed with the R as a point of unexpected discovery for the consumer. The boxes are printed CMYK on uncoated stock, with two spot colours, spot gloss UV and an all over satin aqueous varnish. The spot gloss afforded a subtle glint that appears and disappears according to the angle at which the box is seen. Again, a subtle nod to the unique beach light as it dances across various surfaces. SPECIFICATIONS / TECHNICAL PROPERTIES: Box dimensions: 125mm (H) x 102mm (W) x 62mm (D) Bottle:73mm (H) x 52mm (W) TAGS: Fragrance packaging, Natural fragrance packaging, Bespoke bottle, Branding and Packaging Design, Packaging Design, Branding Design, Form Design, Australian Packaging Design, RESEARCH ABSTRACT: The word mark uses rigorously even fine line typography that uses geometric shapes and clear definition. An asymmetric layout has been purposefully used to give the packaging sufficient tension for the three visual elements to work both together and in isolation within the space. The vertical type describing the fragrance is through its orientation and font style given a unique visible position without it overshadowing the brand mark elements. CHALLENGE: The manufacture of the bottle was the most challenging along with orbital printing on multiple surfaces that were not perfectly flat. ADDED DATE: 2019-02-07 23:55:21 TEAM MEMBERS (3) : Creative Director/Designer: Angela Spindler, Industrial Designer: Charlie Payne and Industrial Designer: Andrew Simpson IMAGE CREDITS: Vladimir Pospelov |
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| Visit the following page to learn more: http://recreationbeauty.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Depot Creative PROFILE: Depot Creative is an independent packaging design agency, based in Sydney Australia. Its specialised team uses their wealth of experience and industry knowledge to deliver cut through solutions and tell unique brand stories. The company works with brands that resonate with them as consumers in the categories of gourmet food, beverage, alcohol, skincare, fragrance, confectionery, and health and lifestyle products. Depot is a dynamic team of free-range thinkers, problem solvers, craftsmen and perfectionists. As designers, they are part innovator, part psychologist and part marketeer. The agency believes that the most valuable packaging designer is the one, who is able to create solutions based on understanding the subtle alchemy of these disciplines. With the diverse range of projects that come through the studio, Depot hand-picks teams tailored to meet specific project needs. With that, they collaborate with the best talent around, whether it is structural engineers, 3D rendering artists, or even glassblowers. This diversity keeps the company ‘crisper’ fresh and enables it to deliver results driven solutions for its clients. At the helm Angela Spindler, the Principal Founder and Creative Director of Depot Creative. She has 30 years design business experience and has notched up over 50,000 hours of design across four countries. She has squeezed in a Master’s Degree in Design, and guest lectured at design school’s bot in Australia and Europe. She regularly contributes to publications such as Dieline, Packaging World, PKN Australia, and has had her work published in a number of prominent design books. She has scooped a number of industry awards including, Pentaward, Dieline Award, German Design Award and A’Design Awards. |
| AWARD DETAILS | |
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Recreation Bondi Beach Natural Fragrances by Angela Spindler is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Angela Spindler. · Click here to register inorder to view the profile and other works by Angela Spindler. |
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