Certainly playful design! It feels like one can touch it, move it, catch it. Having in mind what does it represent, O2.TV logo brings all the aspects of high television graphic standards and modern combination between shapes and characters. The composition is strong; lines, colors and shapes clear; general impression positive. Designers made the right decision not to over think the idea but to use all their creativity to make it simple, yet full of energy. 3D logo for O2.TV feels alive and bounces around making audience wanna see it over and over again which is very important for TV market.

Art direction by Dragana Stojanovic is based on a clear, minimnalistic and modern approach. Most of the works, designs and visuals provide strong brand values and simple solutions making general impressions positive. The logos are effective and they contribute to clients needs instead of looking good just for themselves. Attributes of such approach are visibility, creativity, freedom of imagination. From basic street art visuals to any kind of corporative design, Dragana uses her sophisticated and intuitive point of view while merging it with her undeniable professional skills.

O2 Television (stylized O2.TV) is a Serbian national television station, which on September 11, 2017 inherited B92 television. O2.TV is custom-made by the spirit of a young audience and promotes modern, fun, high-energy programs. Majority of aired program is about daily news, action and adventure movies, comedy series and important sports events. The television is constantly modifying its program to meet the demands of a young audience.