Pablo Prada Vilar Corporate Identity
Vilar Corporate Identity is Bronze Design Award winner in 2018 - 2019 Graphics, Illustration and Visual Communication Design Award Category.
Vilar Corporate Identity

Vilar was created by Pablo Prada Granada for Hotel Vilar America. Vilar is a modern take, on an established and traditional family business brand. The delivered design, is a crisp, clean graphic logo, with concentric graduating green shapes, that optically loop, referencing a Mobius strip that shows change, evolution, at the same time rescuing those elements that work. Vilar is the combination of elements; the previous concept of a hand-shake, but now it includes pre-columbian graphic elements. The union of the past, with the future, for an organization going forward.

Vilar Corporate Identity
Pablo Prada Vilar
Pablo Prada Corporate Identity
Pablo Prada design
Pablo Prada design
Pablo Prada

My love for design and computers dates back to the early 80's, where I was introduced and lost for ever in the world of design, computers, movies, animation and video games. I admire the work of Jim Henson, Ole Kirk Christiansen, Albert Uderzo, Jim Davis, Charles M. Schulz, Tim Burton, George Lucas, Wiley Miller, Quino, and Hayao Miyazaki, among many others. Their amazing work has given me countless hours of fun and inspiration, which in many ways have influenced my approach to design, and consequently my work. For the past 16 years I have been working in the graphic and web design industries, designing and developing for a vast and diverse array of clients. I approach every project, striving to create and innovate, by delivering and expressing ideas that will leverage my client's goals, products and or services.

Hotel Vilar América

A family hotel with a history of more than 35 years where you will find 76 comfortable and renovated rooms in the heart of Bogota's financial zone. Some rooms are designed for those looking for a long and comfortable stay in the city. You will also have at your disposal our 7 rooms for the realization of social or business events with a maximum capacity of 80 people, two restaurants and a catering service of the highest level.