Challenge for packaging was to show necessity of buying all products from series. Were decided to create continuous design which can unified all packages. Was developed minimalistic visual language which consists of geometric elements and bold typography. Each product represents certain step of skincare routine, so it was decided to put emphasis on levels by simple geometric lines. The higher the line on the product, the more important this step in skin care. When packages stand together closely customer could easily understand the importance of thorough and comprehensive care.

Anastasia Dunaeva is a Brand Designer currently based in Moscow, Russia. Specializing in the creation of brand strategy, brand positioning, identity and packaging. She has got bachelor degree in Design, experience as a graphic designer ininternational IT company and for now she has been working in branding sphere as an independent brand designer and consultant. Her main goal - help people build great brands, get the right package for business and attract right audience. Her work is all about collaborative and supportive work with clients. She is working in minimalistic style, using vector graphics, simple shapes and colors. The main principle in her work is to make something beautiful and functional, she is absolutely sure that form should follow the sense.

Client: Aeril Lab Aeril Laboratory is medical cosmetic brand based in Greece with manufacture in France. Their main goal is to provide healthy, based on medical researches, solution for any type of problem skin. All products clinically tested and proved. Aerilab starting hitting the market with full new skincare products and were in need of holistic brand development. The main challenge of this work was to show connection between scientific side of brand and lifestyle. Create brand that will be connected with young audience, make cosmetics products that could become objects of target audience’s lifestyle.