Aeril Lab Package by Anastasia Dunaeva

Home > Winners > #74638


DESIGN DETAILS
DESIGN NAME:
Aeril Lab

PRIMARY FUNCTION:
Package

INSPIRATION:
Whole design was inspired by minimalism movement and high fashion. Aeril Lab wanted to stay medical oriented but with a feel of fashion brand. To show young women that even medical care products could be on their everyday life. In that case, were decided to use combination of bold strong fonts with modern chopped sans serif. To stay clean and healthy were used lots of white space with fresh and bright images connected to their main audience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Aeril Lab is medical cosmetic brand which starts hitting the market with new skincare products. Was found the problem, that most of people usually buy only one product from series. Especially if it is a new line. To solve this problem, were decided to show the complete care through design elements such as lines. They are symbolized the skincare stages. From the general - whole body, to the specific - under eye zone.

OPERATION / FLOW / INTERACTION:
When the end user takes these skincare products, he understands that he is buying not the regular cream with non-predictable result. He feels the trust to the product because of necessary steps which he should to go through to get the best result of skin restoration. He buys the complex of acting resources. Package look shows combination of medical care and beauty aspect. The whole series gives not just the medical results but also may take a place on the shelf in the bathroom next to decorative cosmetics as a lifestyle product.

PROJECT DURATION AND LOCATION:
The project started in September 2018 in Moscow and finished in October 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Plastic bottle, tube, jar and dispenser.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Tube - 35 mm x 35 mm x 175 mm. Bottle - 44 mm x 44 mm x 150 mm. Dispenser - 40 mm x 40 mm x 170 mm. Jar - 70 mm x 70 mm x 40 mm.

TAGS:
package, cosmetics, branding, visual communication, minimalism

RESEARCH ABSTRACT:
Design development started with an interview from target audience. The main question was: what does not allow you to buy a full line of new products immediately? Common answers were: distrust of product effectiveness, bright package and reluctance to put medical care products in the bathroom. Were decided to create simple, trustful yet beautiful package. Final design has minimalistic look, medical aspect with lots of white space and the trust of effectiveness without screaming words on package.

CHALLENGE:
The main challenge in this work was to create design system adaptable to any format of future ingredients, while placing the main emphasis on product continuity.

ADDED DATE:
2019-01-24 13:44:16

TEAM MEMBERS (1) :


IMAGE CREDITS:
Anastasia Dunaeva, 2018.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Aeril Laboratory

PROFILE:
Client: Aeril Lab Aeril Laboratory is medical cosmetic brand based in Greece with manufacture in France. Their main goal is to provide healthy, based on medical researches, solution for any type of problem skin. All products clinically tested and proved. Aerilab starting hitting the market with full new skincare products and were in need of holistic brand development. The main challenge of this work was to show connection between scientific side of brand and lifestyle. Create brand that will be connected with young audience, make cosmetics products that could become objects of target audience’s lifestyle.

NOMINATION DETAILS

Aeril Lab Package by Anastasia Dunaeva is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Anastasia Dunaeva when results are announced.
AWARD DETAILS

Aeril Lab Package by Anastasia Dunaeva is Winner in Packaging Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with Anastasia Dunaeva.

· Click here to register inorder to view the profile and other works by Anastasia Dunaeva.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Anastasia Dunaeva's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Aeril Lab Package? Help us create a global awareness for good packaging design worldwide. Show your support for Anastasia Dunaeva, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |