Aeril Lab Package by Anastasia Dunaeva |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Aeril Lab PRIMARY FUNCTION: Package INSPIRATION: Whole design was inspired by minimalism movement and high fashion. Aeril Lab wanted to stay medical oriented but with a feel of fashion brand. To show young women that even medical care products could be on their everyday life. In that case, were decided to use combination of bold strong fonts with modern chopped sans serif. To stay clean and healthy were used lots of white space with fresh and bright images connected to their main audience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Aeril Lab is medical cosmetic brand which starts hitting the market with new skincare products. Was found the problem, that most of people usually buy only one product from series. Especially if it is a new line. To solve this problem, were decided to show the complete care through design elements such as lines. They are symbolized the skincare stages. From the general - whole body, to the specific - under eye zone. OPERATION / FLOW / INTERACTION: When the end user takes these skincare products, he understands that he is buying not the regular cream with non-predictable result. He feels the trust to the product because of necessary steps which he should to go through to get the best result of skin restoration. He buys the complex of acting resources. Package look shows combination of medical care and beauty aspect. The whole series gives not just the medical results but also may take a place on the shelf in the bathroom next to decorative cosmetics as a lifestyle product. PROJECT DURATION AND LOCATION: The project started in September 2018 in Moscow and finished in October 2018. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Plastic bottle, tube, jar and dispenser. SPECIFICATIONS / TECHNICAL PROPERTIES: Tube - 35 mm x 35 mm x 175 mm. Bottle - 44 mm x 44 mm x 150 mm. Dispenser - 40 mm x 40 mm x 170 mm. Jar - 70 mm x 70 mm x 40 mm. TAGS: package, cosmetics, branding, visual communication, minimalism RESEARCH ABSTRACT: Design development started with an interview from target audience. The main question was: what does not allow you to buy a full line of new products immediately? Common answers were: distrust of product effectiveness, bright package and reluctance to put medical care products in the bathroom. Were decided to create simple, trustful yet beautiful package. Final design has minimalistic look, medical aspect with lots of white space and the trust of effectiveness without screaming words on package. CHALLENGE: The main challenge in this work was to create design system adaptable to any format of future ingredients, while placing the main emphasis on product continuity. ADDED DATE: 2019-01-24 13:44:16 TEAM MEMBERS (1) : IMAGE CREDITS: Anastasia Dunaeva, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Aeril Laboratory PROFILE: Client: Aeril Lab Aeril Laboratory is medical cosmetic brand based in Greece with manufacture in France. Their main goal is to provide healthy, based on medical researches, solution for any type of problem skin. All products clinically tested and proved. Aerilab starting hitting the market with full new skincare products and were in need of holistic brand development. The main challenge of this work was to show connection between scientific side of brand and lifestyle. Create brand that will be connected with young audience, make cosmetics products that could become objects of target audience’s lifestyle. |
| AWARD DETAILS | |
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Aeril Lab Package by Anastasia Dunaeva is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Anastasia Dunaeva. · Click here to register inorder to view the profile and other works by Anastasia Dunaeva. |
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