As a publicly-listed company which operates a mass transit railway system to meet Hong Kong's public transport requirements, the company continues to be responsive to different opinions. This time, it shapes people thinking and way of life through a city map. The theme title of 2017 is smart Links, liveable cities. A wide range of sustainable initiatives are presented as an imaginative city map format. Urban Air helped to realise their sustainability values, bringing the company passion on sustainability development into one simply creative conclusion.

With an average weekday patronage of about 5.8 million passengers, MTR is regarded as one of the world's leading railway operators for safety, reliability, customer service and cost efficiency. The company was established in 1975 as the Mass Transit Railway Corporation with a mission to construct and operate, under prudent commercial principles, an urban metro system to help meet Hong Kong's public transport requirements. The sole shareholder was the Hong Kong Government.