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Urban Air Design Limited Souper Branding
Souper Branding is Bronze Design Award winner in 2018 - 2019 Graphics and Visual Communication Design Award Category.
Souper Branding

Founded in 2018, Souper is a newly launched soup brand in Hong Kong. Urban Air Design Limited took the opportunity to work out the whole branding campaign, from naming, design to implementation. Combined with traditional Chinese style and modern visual system, Urban Air illustrated a fresh, groundbreaking and creative brand strategies that made Souper differentiate with others in the same product category.

Souper Branding
Urban Air Design Limited Souper
Urban Air Design Limited Branding
Urban Air Design Limited design
Urban Air Design Limited design
Urban Air Design Limited

Chris Ng is one of the founder of Urban Air Design in Hong Kong. Urban Air Design Ltd is a Hong Kong based creative design consultancy specializing in graphic design, corporate communications, corporate identity, branding, marketing, printed literature such as corporate brochure, sales & product brochure, annual report & environmental report, packaging, exhibition and website design. Our team of branding, marketing, graphic design, web design, programming and production professionals work together to grow our clients' businesses through integrated and creative branding and marketing solutions.

Souper by Simply Satisfied

Originating from the satisfying feeling, a series of ready-to-eat Chinese soup bags were launched and available for sales in the selected vending machine in various locations of Hong Kong.