In these series ads, the first advertisement takes inspiration from a fully charged battery icon. It is to convey message of "24 hour Roadside Assistance Service" clearly. The second advertisement utilizes a car battery perched on four wheels as if it is on its way to members. It is to convey "fuss free battery replacement service". The series' core messaging is convenience & hassle-free services. The visual elements were created in Adobe Photoshop & Illustrator, with final results exactly as expected.

As an in house Creative, it’s her responsibility to introduce the brand to wide range of consumers. To educate the benefits and privileges which the brand provides. To convey the right message visually and yet to understand consumer thinking are parts of her job, especially in-house. Directly communicating with the clients from different business units would provide interesting insights, challenging yet interesting.

Automobile Association of Singapore is the leading provider of motoring-related services, lifestyle benefits & privileges to its members. The Association is the leading provider of Roadside Assistance Service (RAS) and the voice of motorists. In addition to its motoring-related services, AA Singapore organises driving holidays and a comprehensive selection of motoring and lifestyle workshops.