24 months Car Battery Warranty Awareness Ad for Members by Cayrani Yap

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DESIGN DETAILS
DESIGN NAME:
24 months Car Battery Warranty

PRIMARY FUNCTION:
Awareness Ad for Members

INSPIRATION:
With these keywords in mind, "on-site services, convenience, anytime and anywhere*", what is the best visual to get across to members within short span of time?. Drawing inspiration from simple green battery shape in order to stay protected and 4-wheels to emphasise on its convenience. These ads convey the message to the members loud and clear.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Automobile Association of Singapore is the leading provider of motoring-related services, lifestyle benefits & privileges to its members. As one of AA Members' benefits, AA battery services offer its members a 24 months on-site warranty for every new car battery purchased. The message is simply to inform AA Members, that they can simply call hotline number for fuss-free replacement service. They need not worry even when stranded on the road due to a failed car battery.

OPERATION / FLOW / INTERACTION:
The awareness poster is displayed in-store to gain more exposure to walk-in Members. It also acts as information for Non members of the benefits entails should they sign up.

PROJECT DURATION AND LOCATION:
Location: Automobile Association of Singapore, Singapore. Duration: 2-3 weeks from conceptualisation to execution.

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Photoshop, Adobe Illustrator

SPECIFICATIONS / TECHNICAL PROPERTIES:
Magazine ad: 205 x 275mm Poster ad: 594 x 841mm

TAGS:
Battery awareness ad, graphic design, Automobile Association of Singapore, battery poster, 24 months battery warranty, car services

RESEARCH ABSTRACT:
Worked on the thoughts of how to create interesting visual on 2D medium. During this process, It came to realisation that by using the top view perspective gives clearer visual messaging in this context.

CHALLENGE:
The challenges were to put together different images by digital imaging. Limited ready-image sources, the right perspectives of the images, limited time-frame posed as challenges to achieving the desired end results.

ADDED DATE:
2018-12-25 08:59:54

TEAM MEMBERS (1) :
Cayrani Yap

IMAGE CREDITS:
Images: Shutterstock

Visit the following page to learn more: http://www.aas.com.sg
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Automobile Association of Singapore

PROFILE:
Automobile Association of Singapore is the leading provider of motoring-related services, lifestyle benefits & privileges to its members. The Association is the leading provider of Roadside Assistance Service (RAS) and the voice of motorists. In addition to its motoring-related services, AA Singapore organises driving holidays and a comprehensive selection of motoring and lifestyle workshops.

NOMINATION DETAILS

24 Months Car Battery Warranty Awareness Ad For Members by Cayrani Yap is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Cayrani Yap is also kept secret. This information will also be available later.
AWARD DETAILS

24 Months Car Battery Warranty Awareness Ad For Members by Cayrani Yap is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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