Vibrantly illustrated packaging is used as a means to build up a recognizable, attractive brand identity for this new potato chips brand. The illustration and color combination create a lasting impression that distinguishes this healthier, non-fried potato chips product from the rest in the market. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity.

Shawn Goh Chin Siang, the founder of Shawn Goh Graphic Design Lab. is a talented designer in Malaysia. Under his wise and innovative leadership, the company had won a number of prestigious international prizes in graphic design. Hence, he is motivated to strive harder to impress the world with his products.

SKS Food Industries (M) Sdn. Bhd. is one of the largest and oldest food manufacturers in Malaysia. With over 40 years of expertise in food manufacturing, SKS Food exports its product to over 30 countries in the world. Its quality brands and products include OMYPOP’s popcorn, Mister Coco’s coconut cookies, Wavee's non-fried popped potato chips and many more. SKS Food applies the international recognized HACCP (Hazard Analysis and Critical Control Point) system to ensure food safety. It is also ISO 22000 and Halal certified.