Wavee Packaging Identity by Shawn Goh Chin Siang

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DESIGN DETAILS
DESIGN NAME:
Wavee

PRIMARY FUNCTION:
Packaging Identity

INSPIRATION:
The potato chips is one of the most favored snacks worldwide. As Wavee potato chips is a new brand, we decided to use illustrated packaging as a means to bring out the brand’s identity and the product’s features. Various themes and colors are implemented to differentiate between the flavors while maintaining the same brand identity and elements. We want to create a vibrant, beautifully illustrated design with bright, jazzy colors that appeals to the consumers on the chip aisle.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main selling point of Wavee Potato Chips is non-fried, which addresses the need of the new generation who have become more health conscious. By creating a fun, vibrantly illustrated packaging design, our goal is to create a lasting impression of Wavee in order to build up a strong, recognizable brand image as a healthier choice of potato chips. Also, the white blank frame on the package helps unifying the brand’s identity and makes it distinguishable from other similar products.

OPERATION / FLOW / INTERACTION:
Potato chips are our all time favorite. There are so many brands in the potato chips industry, ranking from low to high end. We can also see various design for potato chips packaging. Therefore, it is important that we emphasize on its non-fried technology and create a brand identity using iconic packaging design in order to distinguish Wavee from the other products. Our objective is to create an image of fun, delicious and healthy snack.

PROJECT DURATION AND LOCATION:
The project began in March 2018 and the food market began in June 2018 More than 30 countries including China, Indonesia, Thailand, Philippines, Cambodia, Singapore, Japan, Korea, Australia, India, Pakistan, Saudi Arabia, United Arab Emirates, Jordan, Iraq, Algeria, Chile, Costa Rica, Maldives and Mauritius

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This bag uses a registered matte material.

SPECIFICATIONS / TECHNICAL PROPERTIES:
175mm  x  245mm

TAGS:
Wavee, Potato Chips, Malaysia, Packaging Design, Branding.

RESEARCH ABSTRACT:
Our market research found out that most of the potato chips in the market are fried chips. However, we also found out that people are becoming more health conscious so our mission is to produce a healthier, non-fried product. As each potato chips brand in the market has its own unique packaging style, we realize we need something that makes our brand and product stands out from the rest a fun, colorful, beautifully illustrated packaging.

CHALLENGE:
The biggest challenge of this project is to create a beautiful packaging that brings out the flavors of the chips. At the same time, we have to also emphasize on the non-fried technology that makes it a healthier choice. Since Wavee is a new brand, it is also very challenging to create a brand identity and packaging design that stands out from the current potato chips companies.

ADDED DATE:
2018-12-22 02:54:06

TEAM MEMBERS (3) :
Art Director : Shawn Goh Chin Siang, Copywriter : Joann Yeong Chai Wei and Photography : Pierre Pang Chin Sing

IMAGE CREDITS:
Image #1 : Shawn Goh graphic design lab.
Image #2 : Shawn Goh graphic design lab.
Image #3 : Shawn Goh graphic design lab.
Image #4 : Shawn Goh graphic design lab.
Image #5 : Shawn Goh graphic design lab.

PATENTS/COPYRIGHTS:
Copyright ©2018 Shawn Goh Graphic Design Lab. All rights reserved.

Visit the following page to learn more: https://www.behance.net/gallery/69949943/Wave e-Potato-Chips
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SKS Food Industries (M) Sdn. Bhd.

PROFILE:
SKS Food Industries (M) Sdn. Bhd. is one of the largest and oldest food manufacturers in Malaysia. With over 40 years of expertise in food manufacturing, SKS Food exports its product to over 30 countries in the world. Its quality brands and products include OMYPOP’s popcorn, Mister Coco’s coconut cookies, Wavee's non-fried popped potato chips and many more. SKS Food applies the international recognized HACCP (Hazard Analysis and Critical Control Point) system to ensure food safety. It is also ISO 22000 and Halal certified.

NOMINATION DETAILS

Wavee Packaging Identity by Shawn Goh Chin Siang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Wavee Packaging Identity by Shawn Goh Chin Siang is Winner in Packaging Design Category, 2018 - 2019.



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