The packaging design solution for the limited edition of Bohemia Sekt champagne to tribute 700th anniversary of the birth of the most significant Bohemian King and the Emperor of the Roman Empire, Charles IV. The unusual bottle shape, authentic materials, selected colour pallets and hand crafted traditional lettering have been used to confirm the exceptionality of the packaging and to support a visual & touchable sensual experience. The only symbolic 700 bottles were produced and each of them has been hand packed (labeled, numbered nad adjusted).

Martin Vlk has 26 years of experience in the areas of brand management, marketing and design. Since 2011 he has been working for Fiala & Sebek agency as Brand Strategy and Business Director. Fiala & Sebek is one of the leading Central European branding and packaging design agencies. With over 40 professionals it is one of the biggest and most senior branding partners in CEE region, renowned for its complex offer. Fiala & Sebek is the most award-winning packaging design agency in the Czech Republic having won 20 local and international packaging and design awards gained during last 15 years.

Bohemia sekt is one of the leading producers of sparkling wines and still wines in Central and Eastern Europe. The company sells around 24 million bottles a year. With its market share of 70%, Bohemia Sekt has long been by far the most popular brand of sparkling wine in the Czech Republic. The distribution network covers all the regions of the Czech Republic and includes the most important businesses on the domestic market. Outside the Czech Republic, tho company offers its products in more than 30 countries of Central and Eastern Europe, the EU, Asia and North and Central America.