Bohemia Sekt Karel IV - Tribute Exclusive Limited Edition by Fiala & Sebek Visual Communications a.s.

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DESIGN DETAILS
DESIGN NAME:
Bohemia Sekt Karel IV - Tribute

PRIMARY FUNCTION:
Exclusive Limited Edition

INSPIRATION:
All the packaging design creative idea, overall colour combination, hand made materials selection, premium technology refinement and lettering & ornaments hand crafting have been inspired by Bohemian medieval, royal attributes. The inspiration for sealing wax embossing and lettering style comes from the historical medieval royal documents of Charles IV.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
An exclusive packaging design solution for the unique limited edition of Bohemia Sekt champagne to celebrate 700th anniversary of the birth of the most significant Bohemian King and the Emperor of the Holy Roman Empire, Charles IV. Besides being the most important Bohemian ruler who deserved the development of the Bohemian lands, he also founded many of new vineyards in Bohemia. The overall pack design confirms the unique premium of this product. The only symbolic 700 bottles were produced and each of them has been hand labeled, numbered, adjusted and packed.

OPERATION / FLOW / INTERACTION:
An unrepeatable, exclusive packaging design of the Czech champagne royal limited edition to honour the anniversary of the most important Bohemian King and the Emperor of the Holy Roman Empire, Charles IV. The packaging design as an artifact which reminiscent of this exceptional event.

PROJECT DURATION AND LOCATION:
The whole packaging design project has been realised in Prague, started in November 2015 and finished in April 2016. Packaging produced in the Czech Republic and Austria and packed in Stary Plzenec in spring 2016. Limited edition sold in 2016 - 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The overall packaging plays with a dramatic contrast of technology enhancement between the bottle labelling and gift box. All the premium technologies used for the bottle decoration helps to honour the royal attributes. While a rough materials and primitive print of gift box evokes the medieval style. The hand made paper label decorated by a combination of printing, gold hot stamping and 3D relief varnish. A bottle neck crowned by a leather ribbon sealed with a real sealing wax. The wooden gift pack decorated by silk-screen printing. The complete pack adjustment is hand made. Also both the hot stamping and seal tools have been hand made.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Black glass champagne bottle 0,7l - height 322 mm x diameter 97 mm - of the unique shape, wooden gift box - width 125 mm x height 350 mm x depth 125 mm

TAGS:
packaging design, Bohemia Sekt, Karel IV, champagne, limited edition, gift pack, hand crafted lettering, premium

RESEARCH ABSTRACT:
-

CHALLENGE:
The Charles IV's anniversary was a very popular and well-known historical moment in the Czech Republic in 2017. A lot of local institutions, companies and products linked it with their marketing communication . The key challenge was to overcome this clutter and bring an unique, exceptional and really different design solution to stand out of the mainstream communication crowd. The solution should respect the mandatories of a relevant royal tribute and a link of the medieval era of Charles IV with a contemporary premium brand of Bohemia Sekt.

ADDED DATE:
2018-12-07 14:24:37

TEAM MEMBERS (7) :
Creative Director: Jiri Fiala, Design concept: Matous Urban, Designer: Libor Havel, DTP: Petr Dobes, Pre-press: Jiri Andr, Photographer: Vladimir Cimicky and Retouch: Sarka Prenosilova

IMAGE CREDITS:
Fiala & Sebek Visual Communications a.s., 2018.

Visit the following page to learn more: http://www.fiala-sebek.cz/portfolio/bohemia-s ekt-karel-iv/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Bohemia Sekt s.r.o.

PROFILE:
Bohemia sekt is one of the leading producers of sparkling wines and still wines in Central and Eastern Europe. The company sells around 24 million bottles a year. With its market share of 70%, Bohemia Sekt has long been by far the most popular brand of sparkling wine in the Czech Republic. The distribution network covers all the regions of the Czech Republic and includes the most important businesses on the domestic market. Outside the Czech Republic, tho company offers its products in more than 30 countries of Central and Eastern Europe, the EU, Asia and North and Central America.

NOMINATION DETAILS

Bohemia Sekt Karel Iv-Tribute Exclusive Limited Edition by Fiala & Sebek Visual Communications a.s is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bohemia Sekt Karel Iv-Tribute Exclusive Limited Edition by Fiala & Sebek Visual Communications a.s is Winner in Packaging Design Category, 2018 - 2019.



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