The label is a hand-crafted illustration which depicts the ancestral aborigen ritual of lama shearing, the moon in a very rare stage where can be seen bigger than ever, an unexpected volcano eruption, the hand-picked ingredients that are grown in this particular place which were collected by the masted beer blenders during the trip to the roots of Peru.
Guillermo Dufranc Graphic Design Coordinator at Tridimage www.tridimage.com Twitter: @guilledufranc Linkedin: http://linkd.in/NhZOtu Guillermo works as Project Manager at the leading award-winning Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas. He has been working in packaging design since 2004 helping brands to create meaning though packaging design. WRITER He writes articles about packaging design which are published in international magazines and design blogs. He has also published several ebooks. SPEAKER He is an international speaker who provides conferences and workshops related to Packaging Design and Design Thinking in companies, universities and exhibitions in many countries. DESIGN JURY He has been invited as jury member for several packaging design competitions as FoodBev Awards (UK), A'Design Awards (Italy) and Vertex Awards (USA).
Tridimage, the leading 3D branding, graphic design and structural packaging agency in Latin America. Its creative headquarters are located in Buenos Aires and has account managers in Mexico, Ecuador and Guatemala. Tridimage's reputation attracts the attention of both established and emerging companies operating in Latin America, the US and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7000 projects. Tridimage designs have won many awards: Pentawards, Vertex Awards, A' Design Awards, Ameristar, Seal of Good Design, POPAI, Estrella del Sur and Pack Andina.