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| DESIGN DETAILS |
DESIGN NAME:
Vicuña Craft Beer
PRIMARY FUNCTION:
Beer
INSPIRATION:
A craft beer brewed from the selection of unique ingredients along with a journey of more than 5,800 kilometres and a team of twelve people from
different parts of Latin America. A tour that impacted by both the natural beauty of the road and the exchange between different cultures and traditions, which included participating in a traditional shearing of 10 thousand vicuñas.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Any relevant craft beer should tell a compelling story to the consumers. This is the case of Vicuña, a beer carefully crafted in Peru by experts master blenders.
OPERATION / FLOW / INTERACTION:
We worked closely with the client understanding the process and the mystic surrounded by the ancient Peruvian culture. Ignacio travelled to Perú to live in first person how does it feel to be in the land of the Incas, an amazing civilization who built sacred sites established in the prominent natural features such as mountaintops, caves, and springs.
PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle, self-adhesive label and a metal embossed ring on the neck.
SPECIFICATIONS / TECHNICAL PROPERTIES:
750ml
TAGS:
beer, craft beer, label, label design, packaging, packaging design, Peru, illustration
RESEARCH ABSTRACT:
The result of the trip was a huge amount of stories, photographs and videos that recorded the sacred rituals in an incomparable and breathtaking landscape.
CHALLENGE:
The challenge was to tell in the label the mystic Inca culture and the importance of the vicuña animal around it. The illustration depicts the ritual and many scenes taken from the trip we made.
ADDED DATE:
2018-11-06 12:47:52
TEAM MEMBERS (3) :
Ignacio Elffman - Project Manager, Diego Jiménez - Design and Illustration and Hernán Braberman - Design Director
IMAGE CREDITS:
tridimage
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
tridimage
PROFILE:
Tridimage, the leading 3D branding, graphic design and structural packaging agency in Latin America. Its creative headquarters are located in Buenos Aires and has account managers in Mexico, Ecuador and Guatemala.
Tridimage's reputation attracts the attention of both established and emerging companies operating in Latin America, the US and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7000 projects.
Tridimage designs have won many awards: Pentawards, Vertex Awards, A' Design Awards, Ameristar, Seal of Good Design, POPAI, Estrella del Sur and Pack Andina.
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