The brief required us to create a print advert that is visually driven and captures the essence of the product and what it does. My concept is based on the predatory analogy to dramatize the sharpness of Wüsthof chef’s knife. The T-rex (chef’s knife) will effortlessly slice through your larger chunks of meat.

Peter Assenga is an award winning designer and art director living in Dar es salaam, who's often found working quietly in a remote studio in Arusha. Peter produces words, images things and ideas for himself and clients. His work has won numerous design awards and been featured in magazine worldwide. On his free time, he enjoys experimenting with new materials, reading, visiting friends studios and enjoying good food. He is currently working to launch Louder Than Swahili a platform that celebrates creativity of the Swahili from culture in both literature and art.

Stellenbosch Academy of Design and Photography aims to nurture and grow the world’s best creatives; people who can think in new ways and find solutions to problems, be they communications-based or otherwise. We believe that harnessed properly, creativity can and will change the world for the better. And we aim, everyday, to create the right environment for this creativity to flourish.