Wüsthof Extra Sharp Print Advert by Peter Assenga

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DESIGN DETAILS
DESIGN NAME:
Wüsthof Extra Sharp

PRIMARY FUNCTION:
Print Advert

INSPIRATION:
The concept is based on the predatory analogy to dramatize the sharpness of Wüsthof chef’s knife. The T-rex (chef’s knife) will effortlessly slice through your larger chunks of meat.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brief required us to create a print advert that is visually driven and captures the essence of the product and what it does.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
2 weeks Stellenbosch, South Africa

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
I had to shoot several knives to get a "hero knife". It was challenging because I don't shoot knives on a regular basis so lighting the shinny parts was a bit tricky It was all shot in studio on dark background then manipulated on Adobe photoshop after.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
advertising, home, kitchen, knife, wusthof, precision, xline, sharp

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-11-03 07:21:53

TEAM MEMBERS (2) :
Art Director/Designer: Peter Assenga and Creative Director: Caroline Piotrowski

IMAGE CREDITS:
Peter Assenga, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stellenbosch Academy of Design and Photography

PROFILE:
Stellenbosch Academy of Design and Photography aims to nurture and grow the world’s best creatives; people who can think in new ways and find solutions to problems, be they communications-based or otherwise. We believe that harnessed properly, creativity can and will change the world for the better. And we aim, everyday, to create the right environment for this creativity to flourish.

NOMINATION DETAILS

Wüsthof Extra Sharp Print Advert by Peter Assenga is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Wüsthof Extra Sharp Print Advert by Peter Assenga is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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