The film encourages us to look at clean energy differently. Rather than your regular utilities company campaign it's approach is one of saving the planet. The commercial opens with a shot of household appliances plugged into the earth – a visual metaphor for how renewable energy can power the world. This is juxtaposed by 'news shows' touting climate denier rhetoric. This film recognises environmental awareness and consciousness as important part of the consumer's mindset.

Ovo Energy is an energy supply company based in Bristol, England. It was founded by Stephen Fitzpatrick and began trading energy in September 2009, buying and selling electricity and gas to supply domestic properties throughout the UK.