DESIGN NAME: Power Your Life Differently - OVO Energy
PRIMARY FUNCTION: Advertising Film
INSPIRATION: Inspired by current world events and developments as they happened. A reaction to the rhetoric which is being sold to many through out the world. The campaign doesn't shy away from the reality of climate change and taps into people's concern and awareness of the environment. The project showcases how OVO energy as company is powering our lives differently and is leading the charge with clean energy.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The film encourages us to look at clean energy differently. Rather than your regular utilities company campaign it's approach is one of saving the planet.
The commercial opens with a shot of household appliances plugged into the earth – a visual metaphor for how renewable energy can power the world. This is juxtaposed by 'news shows' touting climate denier rhetoric. This film recognises environmental awareness and consciousness as important part of the consumer's mindset.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: LENGTH SECS: 60 & 30
CITY & COUNTRY: Auckland New Zealand
FITS BEST INTO CATEGORY: Movie, Video and Animation Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: -
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-10-08 17:30:30
TEAM MEMBERS (14) : DIRECTOR: Andreas Nilsson, AGENCY (inc CITY): Uncommon London, CREATIVE DIRECTOR: Nils Leonard, AGENCY PRODUCER: Danielle Stewart , PRODUCTION CO & CITY: Biscuit Filmworks UK, MD: Rupert Reynolds-Maclean, EXEC PRODUCER: Hanna Bayatti, HEAD OF PRODUCTION: Samantha Chitty, PRODUCER: Jay Veal & Kwok Yau , DIRECTOR OF PHOTOGRAPHY: Crighton Bone, EDITING COMPANY (OFFLINE): Cut & Run, EDITOR: Ben Campbell, POST PRODUCTION: The Mill and
IMAGE CREDITS: Andreas Nilsson, 2018.
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