The ARRI exhibition was informed by the circulation of visitors within the larger context of the exhibition. We placed the central logo toward the entrance at a slant, along with the main booth circulation which included a large light tunnel. This pulled people from the main entrance into and through the exhibit. The tunnel came about as an idea to showcase the clients new product, they're light panels.

BEAMS stands for Build Environment At Minimal and Sustainable. A multidisciplinary design house founded by in Hong Kong, BEAMS was started with intentions to bring sustainability to short term projects such as events, exhibitions, and installations. Their idea was to bring architectural practices into smaller scale projects with emphasis on minimalism. Since being founded in 2016, they have worked on interiors, landscapes, and exhibits across Asia and America.

Beams is a Hong Kong spatial design studio founded on principles of sustainability and functional efficiency. Founded by a multinational group, Beams believe in using design to evoke emotional responses and create brand memorable moments for those who inhabit. They have completed projects in HK, China, Taiwan, Singapore, USA.