Metric Tunnel Trade Show Booth by Cheuk Kin Chi

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DESIGN DETAILS
DESIGN NAME:
Metric Tunnel

PRIMARY FUNCTION:
Trade Show Booth

INSPIRATION:
While ARRI originally became known for their film cameras, they particularly wanted to highlight their lighting systems and gismos. Hence the idea of the light tunnel.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The ARRI exhibition form was informed by the circulation of visitors within the larger context of the exhibition. We placed the central logo toward the entrance at a slant, along with the main booth circulation which included a large light tunnel. This pulled people from the main entrance into and through the exhibit.

OPERATION / FLOW / INTERACTION:
The tunnel and logo are turned to where the main entrance are. People are attracted to the lighting tunnel at the moment they walked in to the venue.

PROJECT DURATION AND LOCATION:
The initial design phase started in March of 2018 and was displayed June 2018 from June 26- June 28, 2018.

PRODUCTION / REALIZATION TECHNOLOGY:
The main element of the design was the client product, their newly unveiled light panel, which features the ability to be programed to alter its colors automatically. The tunnel was designed to house the back portions of the panels, only revealing the light boxes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The exhibition is 8m x 15m, 120 sqm

TAGS:
Panels, Lights, Exhibition, Trade show, Movie, Tunnel

RESEARCH ABSTRACT:
-

CHALLENGE:
The client is a specialist in camera and lighting in filming industry. The booth would need to very functional to showcase all their hero products, but at the same time we want the space to be attractive and fun for visitors.

ADDED DATE:
2018-09-28 05:10:01

TEAM MEMBERS (3) :
Cheuk Kin Chi, Judith Ngan and Donte Dandridge

IMAGE CREDITS:
Cheuk Kin Chi, 2018.

Visit the following page to learn more: https://beamscreative.com/project/arri-100th- year-exhibition
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Beams Creative

PROFILE:
Beams is a Hong Kong spatial design studio founded on principles of sustainability and functional efficiency. Founded by a multinational group, Beams believe in using design to evoke emotional responses and create brand memorable moments for those who inhabit. They have completed projects in HK, China, Taiwan, Singapore, USA.

NOMINATION DETAILS

Metric Tunnel Trade Show Booth by Cheuk Kin Chi is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Metric Tunnel Trade Show Booth by Cheuk Kin Chi is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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