A bottle for the Italian cola that speaks about Italy and Italian style. The shape of 90.60.90 plays with charming and curvy lines like the ones of Italian divas of 50’s and 60’s. In its silhouette you can easily recognize thin waist and round hips that evoke actresses like Sofia Loren. Moreover Italy means also fashion, that’s why the surface is finished like tweed, the cap is like a hat, the label reminds a belt. 90.60.90 is an exclusive bottle that enhances the peculiarities of the drink and that brings together aesthetics and functionality thanks to the unique ergonomic and non-slip finish

The agency has worked on campaigns for a number of clients in different sectors. In 2013, Curve Creative Studio worked on a campaign for Martini & Rossi’s 150th Anniversary, for which it collaborated with artist Kurt Perschke, who was working on his RedBall project at the time. The agency has also worked on the branding of Lentini's Pizza & Restaurant in Turin Curve Studio has worked with Uber, Ferrero, Airbnb, FCA Italy, Esselunga, Compagnia di San Paolo and Museum Card Association Abbonamento Musei Piemonte Torino. In 2017 the agency worked with Italian brand Molecola and designed the new bottle Molecola 90-60-90, the first 100 % cola of Italy. The characteristics of the product are inspired by classic elements of Italian culture... fashion, style and screen divas such as Sofia Loren. The resulting bottle is a seductive shape with a woven texture, imprinted into the glass, reminiscent of a high fashion dress. In 2018 won two International Design Awards (IDA) Gold Prizes in Los Angeles.

MoleCola is the first 100% Italian Cola. Born in Turin, Italy Molecola aims to show to the world the excellence of Made In Italy. The aim of the project was to create an iconic bottle for Molecola, a 100% Italian cola. Curve Studio has decided to take some inspiration from the Italian’s style: fashion, elegance, cinema actresses such as Sofia Loren. The final result is a bottle with sexy and sinuous shapes. The finish of the glass Is a clear reference to fabric texture. The details make the difference, as in fashion.