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| DESIGN DETAILS |
DESIGN NAME:
MoleCola 90.60.90
PRIMARY FUNCTION:
Bottle
INSPIRATION:
The shape of the bottle plays with sinuous and captivating lines reminding to the silhouette of the Italian divas of the fifties, in which the crown cap is reminiscent of a hat, the wasp waist marked by the label and the prosperous sides of the actresses contributed to creating the myth of Italianity throughout the world.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
An exclusive bottle designed to enhance the particularities of the drink, which manages to make the aesthetics and function dialogue, thanks to the particular ergonomic anti-slip processing. A further attention to usability is given by the use, in the lower part of the bottle, of the Braille text which shows the name of Molecule and of the bottle, guaranteeing a high accessibility.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in 2017 and the project was launched in 2018. We recently got awarded with 2 golden prizes at IDA - International Design Awards and a publication on the website as packaging of the world.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
The hardest part of this design activity was to manage with glass in order to create an innovative shape. Moreover a great attention was given to visual and tach qualities. To the touch the bottle reminds the fabric.
ADDED DATE:
2018-09-26 09:18:34
TEAM MEMBERS (2) :
Luciano Aiello and Marco Gallo
IMAGE CREDITS:
Photographer Giorgio Cravero
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
MoleCola
PROFILE:
MoleCola is the first 100% Italian Cola. Born in Turin, Italy Molecola aims to show to the world the excellence of Made In Italy.
The aim of the project was to create an iconic bottle for Molecola, a 100% Italian cola. Curve Studio has decided to take some inspiration from the Italian’s style: fashion, elegance, cinema actresses such as Sofia Loren. The final result is a bottle with sexy and sinuous shapes. The finish of the glass Is a clear reference to fabric texture. The details make the difference, as in fashion.
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Did you like Luciano Aiello and Marco Gallo-Curve Studio's Packaging Design?
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