The Androceu group was approached by Gapa, to develop a video of up to 30 seconds alerting the population, especially the youth, about Hiv. To bring awareness about the disease, the Fruits don't get aids design team choose to make a humorous and entertaining video to catch the public's attention, and to warn about the importance of using protection. The design team's inspiration was the widespread use by adolescents and young adults of certain fruit emojis to refer to body parts. So the group choose these fruits as the main theme of the video.

Pablo Lauria is an student of graphic design at Porto Alegre, Brazil, wich works with production design. He's recently joined the world of videomaking and some of his advertisements are already winning competitions of design in brazil, his homecountry. He already aims to make a better world with great designs, some of them connected to social services, by alerting people about the societie problems, with unusual videos.

The AIDS support and prevention group in the southern state of Rio Grande do Sul (Gapa-RS) was the first NGO in the south of the country dedicated to the psychosocial and juridical reception of people affected by HIV, especially the most vulnerable segments of the population.