Fruits Do Not Get AIDS Video by Pablo Lauria Ubatuba de Faria Fernandez

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DESIGN DETAILS
DESIGN NAME:
Fruits Do Not Get AIDS

PRIMARY FUNCTION:
Video

INSPIRATION:
AIDS is still an issue on the modern society, and the younger generations which are beginning their sexual lifes, are still not fully aware of such dangers. Therefore, this video's target audience are younger generations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Androceu group received a briefing from Gapa, wich Is a group that works for the prevention of HIV, at Porto Alegre Brazil, to develop a video of up to 30 seconds, alerting young people about AIDS. To have a warning about the disease, the group, chose to make a humorous video to catch the attention of the public, and so we could aware people of using contraceptives.

OPERATION / FLOW / INTERACTION:
Stop motion movie

PROJECT DURATION AND LOCATION:
The Project started in may 2018 in brazil and finished in june 2018, and was exhibited in Porto Alegre in june 15th.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the production it was used a Sony A7sII and a fog machine to reinforce the beams of light. And in the post-production it was used the adobe's software to assemble the AD.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The AD has been filmed in full HD, 1920px x 1080px, with some fast cuts, giving the impression of a Stop Motion process.

TAGS:
video, AIDS, Fruits, HIV, Brazil, Condom,

RESEARCH ABSTRACT:
The design team's inspiration was the widespread use by adolescents and young adults of certain fruit emojis to refer to body parts. So the group choose these fruits as the main theme of the stop motion.

CHALLENGE:
We wanted to get the attention to the public to the disease in a non-boring way. Our challenge was on how to portrait such subject, so we decided to use something that is usual in people's life, and make it humorous.

ADDED DATE:
2018-09-22 23:05:03

TEAM MEMBERS (8) :
Director: Maria Fernanda Flores Kraemer, Production design: Pablo Lauria, Sound Design: Cassiano Pradella, Cinematography: Bolivar Lauda, Production: Tamires Reus and Rodrigo Pinheiro, Production assistent: Nathaly Buono, Production Design assistant: Vanessa wolke and Making of: Alicia Camejo

IMAGE CREDITS:
Image #1: Photographer Bolivar Lauda, Fruits Don't Get AIDS, 2018.
Optional Image #1:Photographer Bolivar Lauda, Fruits Don't Get AIDS, 2018.
Optional Image #2:Photographer Bolivar Lauda, Fruits Don't Get AIDS, 2018.
Optional Image #3:Photographer Bolivar Lauda, Fruits Don't Get AIDS, 2018.
Optional Image #4:Photographer Bolivar Lauda, Fruits Don't Get AIDS, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Grupo de Apoio a prevenção da AIDS

PROFILE:
The AIDS support and prevention group in the southern state of Rio Grande do Sul (Gapa-RS) was the first NGO in the south of the country dedicated to the psychosocial and juridical reception of people affected by HIV, especially the most vulnerable segments of the population.

NOMINATION DETAILS

Fruits Do Not Get Aids Video by Pablo Lauria Ubatuba De Faria Fernandez is a Nominee in Movie, Video and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Fruits Do Not Get Aids Video by Pablo Lauria Ubatuba De Faria Fernandez is Winner in Movie, Video and Animation Design Category, 2018 - 2019.



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