There’s a growing number of coffee consumption happening in China, with the idea of Bringing Specialty Coffee to Ordinary Life, the first café of Laihui was opened in the Liuyun Estate, a quiet local neighborhood which surrounded by several shopping malls in the center area of Guangzhou. By using the pure and solid materials of cement and wood, to reduce the distraction of environment, and let people take as much attentions as possible to coffee itself. The Roastery is the 2.0 version of Laihu

I am hou zhenan, a designer. I hope to study the relationship between space and people and create more experiential space for people to enjoy. The projects full of challenges and creations are my favorite

There’s a growing number of coffee consumption happening in China, with the idea of “Bringing Specialty Coffee to Ordinary Life”, the first café of Laihui was opened in the Liuyun Estate, a quiet local neighborhood which surrounded by several shopping malls in the center area of Guangzhou. By using the pure and solid materials of cement and wood, to reduce the distraction of environment, and let people take as much attentions as possible to coffee itself. The Roastery is the 2.0 version of Laihui, “Sharing” is the main concept of the brand, and also is my design, there’s an open-ended bar to let costumer watch the process of coffee brewing, an experience area of coffee roasting which is the focus in this space, and the sitting area is surrounded by steel shelves with bags and cans of coffee on it, try to fulfill people’s imagination of the coffee production link.