Wonjoon Cha Macaroni Club Womenswear Collection
Macaroni Club Womenswear Collection is Silver Design Award winner in 2018 - 2019 Fashion, Apparel and Garment Design Award Category.
Macaroni Club Womenswear Collection

The collection, Macaroni Club, is inspired by The macaroni's from mid 18th century linking them to today's logo addicted people. Macaroni was the term for men who exceeded the ordinary bounds of fashion in London. They were the logo mania of 18th century. This collection aims to show the power of logo from past to present, and creates Macaroni Club as a brand by itself. The design details are inspired from the Macaroni costumes in 1770, and the current fashion trend with extreme volumes and length.

Macaroni Club Womenswear Collection
Wonjoon Cha Macaroni Club
Wonjoon Cha Womenswear Collection
Wonjoon Cha design
Wonjoon Cha design
Wonjoon Cha

This collection was made as an example for the designer's future brand. It was made for he's graduate collection in Istituto Marangoni Paris, and the collection was based on the deep research of he's future brand and he's identity. The brand creates collections based on the study from historical costumes, and combines with the inspiration coming from today's society. It connects the idea from the past to present and finds the similarity in between.