Macaroni Club Womenswear Collection by Wonjoon Cha

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DESIGN DETAILS
DESIGN NAME:
Macaroni Club

PRIMARY FUNCTION:
Womenswear Collection

INSPIRATION:
The collection is called Macaroni Club. It is inspired by Macaroni's from mid 18th century and logo addicted people today. Macaroni was the term for men who exceeded the ordinary bounds of fashion in London. They were the logo mania of 18th century, and considered as stylish. This collection shows the power of logo from both past and present, and creates Macaroni Club as a brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The focus on this collection is to create the brand which is called "MACARONI CLUB". The logos and print designs are the key elements in this collection with exaggerated garment details and volumes. It shows current consumerism in the fashion market, and symbolizes strong desire for attention from others. This collection was aimed to be used in many different items such as accessories and interior designs.

OPERATION / FLOW / INTERACTION:
The key point in this collection is to explain current fashion culture. It shows consumerism on people buying garments from luxury brands regardless of the quality of fabric and design. The collection criticizes the culture of buying clothes as a tool to show their wealth and social status rather than buying it to show persons identity.

PROJECT DURATION AND LOCATION:
The project started in December 2017 in France and finished in may 2018 in South Korea.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
Fabric prints were hand sketched and inked. Colors were done with Photoshop. The design of prints were modified with Photoshop after the sketch processes were completed. Fabrics were personally chosen based on inspiration. Finished print designs were produced from London. The garments were draped and gathered by hands mixed with 2D and 3D draping process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
8 Looks of Womenswear

TAGS:
fashion, logo, volume, women, collection, brand, student,

RESEARCH ABSTRACT:
The collection started from researching designers own culture. South Korea is a well known country with high pressure on education. The high expectation on education is related with social status. The designer relates the idea of social status to the collection, and relates this with "Macaroni" from 1770 London. He connects The Macaroni and Logo addicted customers today. The garment details are based on Macaroni costumes combined with current fashion trend.

CHALLENGE:
It was hard to produce right amount of fabrics since the collection was heavily focused on gathering details. The whole process of printing took very long time, so it was difficult to manage the time between fabric design and garment production.

ADDED DATE:
2018-06-30 17:53:07

TEAM MEMBERS (1) :
Wonjoon Cha

IMAGE CREDITS:
Photographer : Yangso Jang
Makeup Artist : Sumi Lee
Designer : Wonjoon Cha

PATENTS/COPYRIGHTS:
"copyrights belong to WONJOON CHA, 2018"

Visit the following page to learn more: http://www.wonjooncha.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wonjoon Cha

PROFILE:
This collection was made as an example for the designer's future brand. It was made for he's graduate collection in Istituto Marangoni Paris, and the collection was based on the deep research of he's future brand and he's identity. The brand creates collections based on the study from historical costumes, and combines with the inspiration coming from today's society. It connects the idea from the past to present and finds the similarity in between.

NOMINATION DETAILS

MacAroni Club Womenswear Collection by Wonjoon Cha is a Nominee in Fashion, Apparel and Garment Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Wonjoon Cha is also kept secret. This information will also be available later.
AWARD DETAILS

MacAroni Club Womenswear Collection by Wonjoon Cha is Winner in Fashion, Apparel and Garment Design Category, 2018 - 2019.



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· Click here to view the profile and other works by Wonjoon Cha.
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