This design includes a graphic game. Now the packaging shows the location of coffee production. It should be mentioned one of design method which use geographic areas on the packaging, which turns into a pattern. Brand name using geotag emphasizes the idea. For the buyer using of natural image specifically hints to environmental friendliness and direct link with nature. This design was created for the craft coffee shop - this is a special category of coffee packaging with high requirements for uniqueness.

Seva Abramov is a dynamic creative leader known for blending innovation with impact. Specializing in marketing communications and event design, he mentors teams, refines workflows, and ensures top-tier project outcomes. With collaborations spanning BMW, Burger King, PepsiCo, BASF, Mondelez, and Wargaming, Seva has spearheaded groundbreaking rebrandings and large-scale productions, pushing the boundaries of design and introducing cutting-edge practices to his clients.

Surtsev Coffee Roasting is a small family owned company. They specialize in the production and sale of high quality freshly roasted coffee. The company delivers coffee in a short period after roasting, and provides regular deliveries of coffee. Company geography: Russia and the CIS.