Paul Robb Astra Make-up Company Re-branding
Astra Make-up Company Re-branding is Golden Design Award winner in 2018 - 2019 Advertising, Marketing and Communication Design Award Category.
Astra Make-up Company Re-branding

The power of the brand lies not only in its ability and vision, but also in communication. An easy to use catalogue filled with strong product photography; an consumer orientated and appealing website that provides on-line services and an overview of the brands products. We also developed a visual language in the representation of the brand sensation with a fashion style of photography and a line of fresh communication in social media, establish a dialogue between the company and consumer.

Astra Make-up Company Re-branding
Paul Robb Astra Make-up
Paul Robb Company Re-branding
Paul Robb design
Paul Robb design
Paul Robb

Paul Robb is a Creative Director and Type designer with over 25 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers. Based in Italy they are an independent contemporary digital type foundry crafting retail typefaces for use in digital and print applications. His work has been exhibited throughout the world and his poster designs are held in permanent museum collections. He regularly collaborates with film directors, advertising agencies, institutions, and type designers around the world.

Salt & Pepper

Based in Perugia central Italy, we infuse design and technology with a human element, creating experiences which capture and expand upon our clients’ visions. Over the past 20 years, we have created and developed, integrated solutions, campaigns, and products for a diverse portfolio of brands, both in the private and public sectors, in Italy and internationally. We have developed brands, websites, mobile and tablet apps, events, documentaries, viral films, digital installations, games, retail experiences, social media channels and even found time to produce some advertising.