Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years.

Established cosmos inc. in 2004. His main works include product designs of major companies and various local brandings throughout the country. In addition, he has held Yohji Yamamoto (Paris branch) installation at Paris Design Week. In recent years, he has also held lectures for design schools and small and medium-sized enterprises. His diverse activities are still growing. A judge for Pink Ribbon Design Award. Member of D&AD, ONE CLUB, JAGDA and JPDA.

Chiyonokame Shuzo, located in Uchiko town, Ehime, Japan is a sake brewery that has inherited their philosophy to show respect to local rice, water and air in order to create high quality sake over 300 years since Edo period.Souryu is developed under the purpose in order for the brewery to be loved by local communities by contributing them which is the wish of the predecessor. As a result, the brewery received a good reputation from their clients which include restaurants and the new target consumer groups which made possible to expand their business overseas.