Souryu Sake Package Design by Yoshiki Uchida |
Home > Winners > #69367 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Souryu PRIMARY FUNCTION: Sake Package Design INSPIRATION: Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chiyonokame Shuzo, located in Uchiko town, Ehime, Japan is a sake brewery that has inherited their philosophy to show respect to local rice, water and air in order to create high quality sake over 300 years since Edo period.Cosmos inc. has designed the package for their new brand “Souryu” and their new company logo. The design is required to mark a dramatical change from the past old-fashioned package. Thus, it is designed in order for consumers to enjoy this sake even from the package design OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2018-06-28 13:24:36 TEAM MEMBERS (6) : client : CHIYONOMAME-SHUZO , CD/AD/D : Yoshiki Uchida, D : Shohei Onodera, Artist : Manuela Paul-Cavallier, Calligrapher：Ukyo Kamigori and Photographer : Takaomi Watanabe IMAGE CREDITS: Yoshiki Uchida, 2018. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Chiyonokame PROFILE: Chiyonokame Shuzo, located in Uchiko town, Ehime, Japan is a sake brewery that has inherited their philosophy to show respect to local rice, water and air in order to create high quality sake over 300 years since Edo period.Souryu is developed under the purpose in order for the brewery to be loved by local communities by contributing them which is the wish of the predecessor. As a result, the brewery received a good reputation from their clients which include restaurants and the new target consumer groups which made possible to expand their business overseas. |
| AWARD DETAILS | |
 |
Souryu Sake Package Design by Yoshiki Uchida is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Yoshiki Uchida. · Click here to register inorder to view the profile and other works by Yoshiki Uchida. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Yoshiki Uchida's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
